PR Power’s New Website Examines the Classic Pressing Question

What Do Clients Want?!

 With driving traffic to websites being a main goal of public relations strategies, PRPower took a hard look at its own website. “We strive to help our clients realize their website is their most important marketing tool and we work with them on the ongoing process of updating, making them relevant and helpful to those looking for information. We knew we had to do the same!” says Marilyn DeMartini, founder of the 15 year-old company.

“Public Relations has changed dramatically and we need not just to keep up with trends, but to be educated about and ahead of them,” she adds, “With Tony Esposito and Lizz Egan as members of the PR Power team, we have a well-rounded base of expertise and talent and we needed to better communicate who we are, how we work and how we can help other businesses.” Continue reading →

A New Concept for A New Cigarette Lifestyle

Cigarette Racing Team’s reputation as the #1 market leader in performance boating was built on racy styling, luxurious, comfortable appointments, quality construction and of course, speed. Cigarette listened to its customers and answered their boating needs. In its new 2012 model, the 39 Top Gun Open, Cigarette responded to the market’s call for a center console that was not about fishing, but about a new performance boating lifestyle. “We designed, engineered and created new tooling for a totally new performance center console from the water line up,” says Skip Braver, President and CEO, “This 39 Top Gun Open revolutionizes performance boating as it includes all the elements powerboaters want—gathering friends and family in a boat that looks as good as it runs, has all the creature comforts, speed, durability and the reliability they have come to expect from Cigarette—plus all the attention to detail to make it embody the new generation of performance.“ Continue reading →

Bahia Mar Hotel provides a sweet welcome to boat show visitors

WHAT:

Since 1986, the DoubleTree by Hilton chocolate chip cookie has represented a warm, friendly welcome for travelers. Every guest who checks into one of the more than 250 DoubleTree by Hilton hotels and resorts in 17 countries across five continents receives this same signature, sweet treat at check-in.

Bahia Mar Beach Resort & Yachting Center, an iconic, ocean-side retreat located along the sun-kissed sands of Fort Lauderdale Beach and soon to become a DoubleTree by Hilton decided to roll out the welcome treat early during this week’s boat show in Fort Lauderdale.

While supplies last, guests can receive a DoubleTree by Hilton chocolate chip cookie by visiting the Cookie Truck outside the hotel. One per customer while supplies last. Continue reading →

New in Boats and Yachts

Cigarette Racing Team will unveil its new generation of performance boats with a new model debut at the Show. Other models on display include: 39 Top Gun Unlimited, 39 Top Fish Cuddy and 39 Top Fish Open.

Ferretti Group will debut the Ferretti 720; Bertram 64; Riva Iseo 27 and the Riva 86 Domino.

Viking Yachts will debut its 66 Convertible.

Moonen Shipyards will introduce the new 30 meter Sofia II.

Zodiac of North America will introduce its Pro Series line of RIBs.

Contender Boats will introduce its 30′ stepped hull model.

Anchor Yacht Sales will debut the 2012 Hampton 680 Endurance Long Range Cruiser.

Riva Motorsports will introduce the 19′ Yamaha SX190 and the Seadoo RXP-X 260 PWC.

OBX Boatworks will debut the 326XP 32′ Express Fisherman.

Parker Yacht Management will introduce the Seaway 24′ Coastal Hardtop.

Duffy Electric Boats will debut the 18 Packet II and the 22 Bay Island.

Horizon Yachts will debut the 2012 PC58 power catamaran.

Boston Whaler  will introduce the 210 Montauk and the 285 Conquest. Continue reading →